Lanyards are one of the most effective promotional products for businesses today – managing to hit several birds with a single and efficient stone. It’s therefore not surprising that a lot of companies today choose lanyards to help with their branding efforts. Here are just some ways lanyards can benefit a business.

Keeps the ID Intact

When we see lanyards, the first thing we think about would be ID attachments. This is really the primary use for these necklace-type products that hold the identification for everyone to see. It’s an important function whether you’re attaching a company ID, a business ID, or perhaps just a student ID in the campus. With lanyards, you will never have to lose your ID and just flash it whenever you need to walk in and out of an establishment.

Use to Keep Important Items

Of course, ID’s are just one of the few things that can be attached to the end of a lanyard. Some people opt to use this as a keychain, thereby making sure that their keys are always on their person whenever they go out. If you’ve ever experienced the frustration of grappling for your keys in the handbag or forgetting them in a shop – you never have to worry again! The security of having your key jingling close to your heart definitely adds to the benefits of lanyard use.

Useful and Practical

The beauty of using custom lanyards as a way to market your brand is that it’s a very practical promotional product. Almost anyone can find something useful for a lanyard, diminishing the chances of the product being set aside and forgotten. Because of its practicality, these items can even be passed on, depending on who needs it the most.

Identifies the Employees

Often, lanyards can be seen as part of the uniform in many stores. In fact, the lanyard itself is the uniform if the store doesn’t maintain a standard dress code for its people. In Apple Stores, people can quickly look at the lanyard and know exactly who they can ask to address problems they may have with the product. Certainly, having your employee’s wear this lends towards better customer service thanks to easy identification of people in the position to help.

Creates a Professional Look

There’s something about a lanyard around your neck that creates a very professional look for its wearer. Combined with the right uniform, lanyards can easily make someone look and feel official – especially in an office setting.

Durable

Lanyards are durable and made of sturdy material. They can even be washed and rewashed to help the color of the cloth stand out after long-time use. While the actual durability of the product depends on the manufacturer, most lanyards can be serviceable for decades when used properly. In fact, some school alumni still have their university lanyards as a remembrance from the good old days.

Cheap Wholesale Production

There’s also the fact that lanyards are very cheap to produce. If your target market is massive – lanyards are the best way to reach a wider audience. Even with a small budget, you can have hundreds of the product created and customized for branding and giveaways. This helps boost your loyalty and profit ratio without going overboard with the marketing expenses.

Lanyards can Help Establish a Brand

There’s also the fact that lanyards can be customized to meet specific brand standards. Writings or images can be placed on the lanyard to instantly inform others of the brand. For example, you’ve probably seen lanyards with the words “NOKIA” or “SAMSUNG” written on it. Even with small businesses, the constant exposure to a brand lanyard helps create awareness in the target market.

Lanyards are Very Customizable

Another plus of lanyards is that they can be customized in practically any aspect. From the length of the cord, the color, the cloth used, the printing, and even the attaching end – all of these can be built depending on a specific requirement. This helps further establish a brand as companies who want to make an impression can choose unique colors, fonts, and styles to make their lanyards stand out.

At the end of the day, lanyards make it remarkably easy for businesses to create a subconscious impression among the target audience. When used correctly, your lanyard can actually be a visual representation of the brand.